![]() ![]() The House of Patou survived through its perfumes. When the stock market crashed, so did the market for luxury fashion. Louis Süe designed all the perfume bottles and boxes for Jean Patou. In 1928, Jean Patou created "Huile de Chaldée", the first sun tan lotion. In 1925 Patou launched his perfume business with three fragrances created by Henri Alméras. The designer tie style is still prominent amongst contemporary fashion designers, such as Louis Feraud, Timothy Everest, Duchamp and Paul Smith and Patrick McMurray. Jean Patou is credited with inventing the "designer tie" in the 1920s when men's ties, made in the same fabric as the women's dress collection, were displayed in department stores next to Patou's perfume counter. He also was the first designer to popularize the cardigan and moved fashion towards the natural and comfortable. He, notably, designed the then-daring sleeveless and knee-length cut tennis wear for Suzanne Lenglen. ![]() Reopening his couture house in 1919, he became known for eradicating the flapper look by lengthening the skirt and designing sportswear for women and is considered the inventor of the knitted swimwear and the tennis skirt. Patou served as a captain in the Zouaves. ![]() He was mobilised in August 1914, shortly after the German invasion of Belgium. Patou's work was interrupted by World War I. His entire 1914 collection was purchased by a single American buyer. In 1912, he opened a small dressmaking salon called "Maison Parry". ![]()
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